When a Tacoma, Washington --based wedding venue needed a new identity that showcased their property overlooking the Pugent Sound, they turned to Easterly + Associates to create that brand. Much like the Pacific Northwest itself, their new mark is elegant, simple, straightforward, and focused on nature. Jonathan Kniss, CEO and founder of The Overlook, said, " Easterly gave our venue exactly what we were looking for: an identity that seperates us from the rest of Tacoma's wedding sites. We especially love the graphic elements taken directly from the views at our venue."

G&A Partners’ new brand was launched through an integrated marketing communications program that included a website, advertising campaign, direct mail program and trade show exhibit. The ad campaign and direct mail program featured the compelling headline “Positioning is Everything” and dramatic photography of yoga positions to separate G&A in a progressively competitive market space.